“Dad fashion” has been trending frequently, and it makes sense why. It’s the one style where you can dress comfortably in clothes your dad may actually wear without looking frumpy. As an extension of the minimalistic style of normcore, dad-style clothes evolved into a trend of its own. Think of dad style as loose-fitting, comfortable pieces that don’t scrimp on durability and are put together in a way that modernizes the uber casual look of the loosely fitted styles seen on iconic characters from ‘90s sitcoms. These five must-have brands get dad fashion staples just right.

AG Jeans

Every dad fashion look needs a great pair of jeans, and it’s easy to pull off when you have a pair of AG Jeans in your wardrobe. From slim straight to modern athletic cuts, there are tons of options and fits to accomplish the relaxed aesthetic of dad style jeans. AG Jeans is known for its premium brand denim and contemporary cuts. So you know that you’ll still be able to get the dad aesthetic while looking modern and feeling comfortable.

Photo Courtesy of AG Jeans

You can opt to get your dad jeans tailored to fit your physique when you use a tailor. Your tailor is your go-to person for customizing your look and helping you achieve the right fit so you look your best and not like you’re actually wearing your dad’s jeans.


When you think Bugatchi, you think luxury menswear for the modern lifestyle. This premium menswear brand knows a thing or two about getting the dad look down pat. Many of Bugatchi’s looks from the spring and summer collections can easily carry dad style into the fall season. Try one of the carefully constructed casual polo shirts with welted pockets or a roomy tailored two-button, single-breasted jacket in knit pique and cotton-linen blends. These staples make it easy to layer and wear these dad style pieces for the fall. Consider pairing the tailored dad jacket look with accessories, such as belts and caps, from premium men’s accessory brands, such as Tateossian and Eton, for the perfect finishing touch.

Psycho Bunny

One of the core staples of achieving the “dad look” is having the right casual shirts in your wardrobe. Enter Psycho Bunny. From t-shirts to polo knits, Psycho Bunny has quite a few dad-approved looks that can easily transition from summer to fall. The brand is known primarily for its modern take on classic looks and high-quality construction, such as the signature side vents. You can even find key sweater pieces from this brand in high-quality fabric, including Pima cotton and diamond knit pique, which combines both comfort and durability.

Photo Courtesy of Psycho Bunny

To take it from the summer to fall, layer a Psycho Bunny sweater over one of its polo knit shirts. You can also pair it with a light-wash pair of AG jeans to achieve the full dadcore style. Just make sure to get your “t-shirt tuck” right by doing a full tucked look to avoiding extra volume around the waist.

Robert Graham

If you want to achieve the modern dadcore look, then Robert Graham is a brand that you want in your closet. This brand’s aesthetic marries American classic looks with craftsmanship and provides several options for dad-approved pieces, such as graphic printed Hawaiian shirts and chino shorts—two core pieces for achieving the dad-style look. You can also expect the brand to offer looks made with mixed fabrics, trims and prints, including conservative micro-checkered button-down casual shirts with a subtle floral trim facing that peeks out when you leave the top button undone.

While going for a full “dad look” is on trend this season, you don’t have to always wear a trend from head-to-toe to pull off a style. You can modernize the look by wearing just one Robert Graham dadcore staple piece and pairing it with jeans or chinos and a premium brand shoe, such as Cole Haan or Donald Pliner.

St. Croix Knits

St. Croix Knits is known for its iconic sweaters and are the epitome of any “dadcore” look. With carefully constructed knits made of high-quality fabrics, you can count on a St. Croix knit sweater for comfort, durability and style. You can even pair them with casual trousers made from high-end brands like Zanella, which offers a wide selection of tailored yet contemporary trousers made in brushed stretched cotton. This makes it easy to wear with a knit sweater for ultimate comfort for an off-duty look.

Dad Fashion Staples at Sal Lauretta

Getting a dadcore look right calls for wearing brands that get dad fashion staples right. From AG Jeans to St. Croix Knits, there are tons of options for achieving high-caliber dad fashion. Just remember to pair your looks with the right shoes, achieve the right tuck and take advantage of your tailor to master the dadcore look.

Ralph Lauretta

About Ralph Lauretta

Ralph is a co-owner of Sal Lauretta for Men. His areas of expertise include custom clothing as well as being the primary clothing buyer for the store. When not at work you can find him hanging out with his family, reorganizing his garage or watching a Denver Broncos game.

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